At the forefront of The Maven brand identity are personas of famous (and infamous) connoisseurs, experts, and aficionados. These mavens – highly skilled in their areas of expertise – bring an air of mystery, drama, and amazement. Accented by gold details and diagrammatic illustrations, the brand exudes a sense of confidence and determination. Located in the heart of the Dairy Block in LoDo, the identity embraces a connection with its unique surrounding micro-district and historic roots.