Classic Specs

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Classic Specs

  • client Eponym
  • location Multiple Locations, USA
  • status Completed 2016
  • photographer Ines Leong
  • area 100-150 SF

The Classic Specs kiosk is the first brick-and-mortar element for the Eponym-owned brand. Crème was tasked with translating an online identity into an expression of object and space. Opting for creative minimalism and simple geometry, Crème implemented a ladder element, repeated and used as structure. Crème created a language closer to domestic furniture using light toned oak and powder coated metal to create a natural and homey ambiance. An open layout comprised of three spaced out rows allows for high foot traffic, while full height mirrors allow for real size try-on experience, and smaller mirrors allow for a more detailed and intimate setting.

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