The Classic Specs kiosk is the first brick-and-mortar element for the Eponym-owned brand. Crème was tasked with translating an online identity into an expression of object and space. Opting for creative minimalism and simple geometry, Crème implemented a ladder element, repeated and used as structure. Crème created a language closer to domestic furniture using light toned oak and powder coated metal to create a natural and homey ambiance. An open layout comprised of three spaced out rows allows for high foot traffic, while full height mirrors allow for real size try-on experience, and smaller mirrors allow for a more detailed and intimate setting.