The Foundry Branding, Sunset Park, Brooklyn


Completed, 2017


Sunset Park, Brooklyn


Restaurant: 1843 sq. ft, Coffee Kiosks: 264 sq. ft, Seasonal Kiosks: 264 sq. ft, Expo Kitchen: 983 sq. ft, Coffee Kart: 105 sq. ft.

Taking cues from the adjacent bay and the site’s history of industrial manufacturing, The Foundry look and feel is a mixture of industrial elements and clean, modern lines. Designing full branding schemes for Bay Market Kitchen and Storehouse No. 2, our team was tasked with creating multiple identities that would work cohesively together but could also stand confidently on their own. Small hints of nautical inspiration and vibrant typography work together to define these two brands, while bringing life to a large renovated warehouse space.