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Studio Overview

Founded by Jun Aizaki, CRÈME is a collaboration of dynamic, international designers and creative professionals. Based on the idea that all design challenges require the same problem solving approach, we approach a chair, a restaurant, a building, the same way we would approach a logo or a block.

Collaboration is a key to our process. We nurture a culture of design democracy and draw inspiration from our clientele, our design team’s diverse backgrounds and from our extended family of artists and fabricators. We believe in having a hands on approach to problem solving and that fresh ideas are born when moving the hand.

We take a holistic approach to design where every element speaks to each other creating a strong sense of a whole. We are storytellers and experience builders in a sense that our exploration does not begin nor does it end at the completion of a building, space or an object, but rather when a person interacts with the space and the experience enters someone’s lifestyle.

CRÈME was awarded a Wave of the Future Award in 2009 by Hospitality Design magazine and has been featured in the New York Times, Architectural Digest, Interior Design, Hospitality Design, Metropolis, Kinfolk, New York Magazine, Food and Wine, Architect’s Newspaper and Elle Décor.

Capabilities
INTERIOR DESIGN

Retail, hospitality, residential spaces

Temporary event spaces

Pop up bars and stores

STRATEGY & PROJECT ADMINISTRATION

Feasibility and scoping

Documentation of working drawings

Specification

Recommendations of Contractors and quotation collation

PRODUCT DESIGN

Custom objects & furniture

BRANDING

Identity Design

Stationery / Menu / Collateral Design

Signage & Wayfinding

Environmental Graphics

Clients

Starwood Hotels

Hyatt

Intercontinental Hotel Group

Marriott

Thayer Lodging

Sydell Group

Menin Hospitality

DLJ Capital

Macerich

Grand American

Starr Restaurant Organization

Sage Hospitality

Garces Group

Shake Shack

Gerber Group

LDV Hospitality

Redfarm

Chinagrill Management

Motorino

Laurent Tourondel

George Mendes

Jose Garces

Marc Forgione

Alain Allegretti

Sam Hazen

Wacoal Japan

Jack Erwin

Journal Standard

Earth Music and Ecology

(English) America Brewhouse

(English) Ed Schoenfeld

(English) Rafaello Hotel

(English) Baycrew's

(English) Alta Linea

Jun Aizaki

Jun Aizaki is the owner and principal of CRÈME. He moved from Japan to New York City in the early 90s and graduated from Pratt Institute School of Architecture in 1996. He was formerly a designer at Rockwell Group (1998-2003) where his work on Alma de Cuba in Philadelphia won an IHMRS Gold Key Award for Best Restaurant in 2001. He earned an I.D. Magazine Honorable Mention and a James Beard Foundation Nomination for Best Restaurant Design for Pod in Philadelphia and was nominated for a Gold Key Award for Best Restaurant in 2000 for Ruby Foo’s New York. Aizaki’s Foam Chair furniture design was selected for the 2006 Future Perfect’s Altoids Design Awards and was featured in New York Magazine. In the fall of 2009 Aizaki was awarded a Wave of the Future Award by Hospitality Design Magazine. He currently lives and works in Brooklyn.